Who Is Entitled to What? Automated Entitlement Management in B2B Sales

When a company sells to other businesses, the contract is rarely simple. Customers buy bundles, add seats, upgrade mid-term and renew on different dates. If the record of what each customer is entitled to does not keep up, the company can end up giving away services it was not paid for, or failing to deliver what was paid for. This paper explains how that gap forms across sales, billing and support systems, and how automating entitlement data between those systems can help. It closes with simple measures to track and common mistakes to avoid.

Software Engineering